About me
I design engaging, branded solutions across various media and industries, bringing creativity, organization, and collaboration to every project.
I welcome constructive feedback and approach every project with honesty and transparency.
My core competencies and strengths:
- Versatile and adaptable, excelling in diverse design environments and challenges
- Meticulous attention to detail and consistency, maintaining high-quality standards
- Highly driven and committed to delivering innovative, deadline-focused design solutions
- Strong communication and organizational skills, ensuring seamless project execution
- Proven ability to develop and implement workflow and process improvements
- Strategic thinker with a conceptual and systems-level approach to design
- Quick to master new programs, platforms, and emerging technologies
- Collaborative, engaging, and a positive team player
My Skills
These are only a fraction of my skills.
Contact me for more information.
What I do
Print & Digital Design
I design compelling and effective visuals across print and digital media, leveraging over 27 years of professional experience to deliver impactful creative solutions.
Logo & Graphic Design
I design logos with precision and intent, integrating research and logo psychology to create visually compelling identities.
custom presentations
I design custom, professional presentations that elevate content beyond standard templates, creating visually engaging and compelling experiences.
Email marketing
I develop effective email marketing campaigns for diverse global industries, optimizing engagement through higher open rates and reduced unsubscribe rates.
Web Development
Experienced in WordPress development, I specialize in building and maintaining dynamic, user-friendly websites.
Photography
I ensure photography is engaging, inclusive, and strategically composed to enhance visual storytelling. I can help build a compelling content library that seamlessly aligns with your brand and design needs.
Experience
2022-Present
Informa Markets
Graphic Design Manager
I pioneered the formation of our creative department within the marketing team. I created our design/creative mission and strategy, and a timeline for check-ins to make sure we're on track for meeting our annual goals. I am responsible for hiring and coordinating our media partners and freelance designers. I am the liaison for many of our show vendors, and travel to multiple shows throughout the year. I am learning new programs and data resources to create segmented ads for more targeted reach to our audiences. I work cross-functionally with our Eloqua and Adobe Experience Manager (AEM) teams to make updates to our websites and email campaigns. I have weekly meetings with creatives throughout Informa's portfolio of industries, and have opportunities to collaborate with colleagues in the States, and internationally.
2019-2022
AllianceRx Walgreens Prime
Print and Digital Designer
I worked strategically and cross-functionally with many different departments/teams, including C-suite roles. I was the first designer added to the team, and created processes and workflows for the creative and marketing departments. I was the translation liaison with our translation vendor, Lionbridge. Designed patient journeys for SMS with our IT department. Designed and developed webpages and e-newsletters with Sketch, for MyEmma and SalesForce Marketing Cloud email platforms.
2017-2019
Orlando Health
Instructional Designer
As part of the Orlando Health HR department, I designed materials for continuing education, annual testing requirements for our Corporate Compliance team, and was an administrator for our Learning Management System (LMS), Cornerstone OnDemand. I created training modules, training animations, and fixed back-end issues on our LMS.
2015-2017
Red Lobster – Corporate
Senior Graphic designer
I created digital and print marketing materials for internal and external Red Lobster events. Worked on implementing e-learning for new hires and continuing education.
2014-2015
Golf Channel
Senior Graphic Designer
I assisted the motion graphics department in creating and designing elements for live television broadcast. I designed branded marketing materials for Golf Channel and Golf Now, and mentored the junior designers in creative services.
2014-2014
Darden
Senior Graphic Designer / Image Library Manager
I designed digital and print materials for the suite of Darden branded restaurants that included internal campaigns, external campaigns, special events, and retail commerce. I managed brand elements and photography for Longhorn Steakhouse, Olive Garden, Red Lobster, Seasons 52, Bahama Breeze, The Capital Grille, Eddie V's, and Yard House.
2014-2014
Hard Rock Cafe International
Freelance Senior Graphic Designer
I created print and digital materials for a new Hard Rock International rebrand rollout, in accordance with their brand guidelines.
2012-2013
Hilton Grand Vacations
Senior Graphic Designer - Email Campaign Marketing
I designed and managed email marketing campaigns for marketing promotions and specialty groups, in accordance with brand guidelines. I managed brand elements for Hilton Grand Vacations.
2009-2012
Orlando Health
Senior Graphic Designer / Art Director
I developed art direction / design with my team through strategy, idea boards, storytelling / creating storyboards, brainstorming, tone-of-campaign, rough sketches, and other various media. I was responsible for the daily operation of creative dept., including project management, budget, scheduling, design, and communication with vendors and others outside of Orlando Health (OH). I managed OH brand elements and images, art directed photoshoots, and mentored interns and jr. graphic designers.